Chassis makers working on reducing notebook business contributions

Chassis makers working on reducing notebook business contributions
Aaron Lee, Taipei; Joseph Tsai, DIGITIMES [Monday 15 July 2013]

Seeing notebook demand gradually weakening, chassis makers have turned their focuses to non-notebook product lines, trying to minimize the impact. Catcher Technology has successfully reduce its notebook product line’s revenue contribution to below 40% and the percentage is expected to rise slightly in the second half.

Chassis maker Ju Teng is also expected to see the revenue contribution from its tablet business rise significantly from 4-5% in 2012 to 20% in the second half of 2013, dropping its notebook business’ proportion to only 80%.

Market watchers pointed out that Ju Teng is ready to ship chassis for Amazon’s Kindle Fire HD, Google’s Nexus 7 and Microsoft’s new Surface tablets in August. However, Ju Teng declined to comment about its orders.

In 2014, Ju Teng is aiming to further bring down its notebook business’s revenue contribution to 70%.

In 2012, about 80% of Ju Teng’s notebook chassis products were made of plastic, but the proportion of its metal chassis will rise to 25-30% in 2013. In 2014, the shipment proportion of the maker’s plastic chassis may fall below 50%.


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