Asustek expects 10% growth in 2014 notebook shipment, says CEO
Ocean Chen, Taipei; Adam Hwang, DIGITIMES [Thursday 14 November 2013]

Asustek Computer expects its notebook/convertible notebook shipments in 2014 to increase 10% on year mainly due to large growth in shipments of New EeePC and Chromebook models, company CEO Jerry Shen said at a November 13 investors conference.

New EeePC refers to Windows 8.1 2-in-1 (notebook/tablet) convertible models. Asustek has launched a New EeePC model, Transformer Book T100, and expects to ship 500,000 units in the fourth quarter, Shen said. New EeePC shipments in 2014 are expected to reach 2-4 million units for a global market share of about 30%, Shen indicated.

Asustek will enter the market segment of Chromebook by launching 11.6- and 13.3-inch models initially for sale at US$249 on average in early 2014, Shen said. Chromebook for educational application is in growing demand in the US and Europe markets, Shen said.

Asustek recorded consolidated revenues of NT$107.079 billion (US$3.6 billion), gross margin of 12.39%, net operating profit of NT$4.846 billion, net profit of NT$4.940 billion and net EPS of NT$6.65 for third-quarter 2013.

Of the third-quarter consolidated revenues, 57% came from notebooks and convertible notebooks, 20% from tablets, 13% from motherboards and graphics cards and 10% from others. Asia Pacific accounted for 43% of the revenues, Europe 30%, and North and South Americas 27%.

Asustek: Shipments by product line (m units)
Product line 1H13 3Q13 4Q13 target 2013 estimated
Notebook/convertible notebook 8.8 4.5 4.9 18.2
Tablet 5 3.5 3.6 12.1
Motherboard 10 5.5 5.3 20.8

Source: Company, compiled by Digitimes, November 2013

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