After a year of flat growth in 2013, the global public display market is expected to rebound in 2014 and grow 19% on year as global economic conditions improve, emerging markets increase public display investments, and prices continue to fall, according to DisplaySearch.
The public display market in Europe, the Middle East, and Africa (EMEA) is projected to grow 22% in 2014, due in large part to the Winter Olympics in Russia and the Fatih Project for interactive classroom whiteboards in Turkey. The World Cup in Brazil during summer 2014 will spark 41% growth in Latin America. Global average selling prices (ASPs) will fall 8% in 2014, with ASPs for certain display sizes declining as much as 15%.
“The market appears to be on the verge of breaking out of the holding pattern it has been in for the last two years,” said Todd Fender, senior analyst of professional and commercial displays at DisplaySearch. “Recent positive regional trends and brand growth in 2013 is expected to continue over the next several years.”
China continued to see impressive on-year growth of 40% in public display shipments, though the EMEA region is still the largest market. Samsung is the market share leader, shipping more than a quarter of all LCD public displays globally. Over the last several quarters Samsung has steadily pulled farther ahead of their competitors, the firm said.
Additionally, display prices have continued to fall due to panel manufacturers optimizing their fabrication plants by adopting a variety of new LCD sizes. TV panel manufacturers have also driven prices down in order to grow consumer volumes, resulting in lower average selling prices.
“Larger displays are becoming more readily available and more affordable,” Fender added. “Together, these factors may put pressure on unit growth, as sales of some of these larger displays cannibalize shipments of smaller screens used in video wall installations. However, at current price points, any loss in volume will be made up by higher overall revenues and profits.”