China-based handset vendors will account for over 50% of mobile handset sales in 2015. China-based vendors accounted for 38% of mobile handset shipments in 2013 and the ongoing shift in growth to low cost handsets, especially smartphones, will increase their market share, according to ABI Research.
Greater China has long dominated the mobile handset manufacturing supply chain, but now its OEMs are beginning to dominate sales at the expense of the traditional handset OEMs, including even Samsung Electronics, the firm said.
“China vendors already take up five of the top ten places in terms of worldwide market share, despite three of them only really shipping into China. The China vendors highlight the changing shape of the mobile handset market, as the China manufacturing ecosystem, specifically reference designs, enable the next wave of smartphone growth in low cost emerging markets and amongst price conscious consumers everywhere,” said Nick Spencer, senior practice director of mobile devices at ABI Research.
“Southeast Asia has already experienced this trend, but ABI Research expects to see the impact of these China vendors increasing in all emerging markets and even advanced markets, especially on prepay,” added Spencer.