Apple’s new 12-inch MacBook Air will enter mass production in the third quarter, filling the gap between the 11- and 13-inch MacBook Airs as well as enhancing Apple’s leadership in the small-to-medium-size ultra-thin notebook market, according to sources from the upstream supply chain.
Quanta Computer will be responsible for the assembly of the 12-inch device, said the sources, adding that so far, they have not heard any changes coming to the 11- and 13-inch MacBook Air products.
The sources pointed out that Apple is releasing a 12-inch MacBook Air because its 11-inch model has a screen size similar to its iPad series products and iPad’s increasing sales are impacting MacBook demand and therefore the company is looking to establish a clear boundary between the two product lines.
As for when Apple may stop producing the 11-inch MacBook Air, the sources pointed out that the company so far still has not yet set plans to adjust the 11-inch model, but phasing out the device is a logical plan for the long term.
The 12-inch MacBook Air features some design changes such as the battery and the internal layout, while its industrial design will be similar to its existing counterparts using an unibody aluminum chassis, the sources detailed. Some market watchers expect the machine to feature a Retina display.
Apple originally planned to mass produce a 12-inch iPad, outsourcing to Quanta Computer, in the second half of 2014 but the plan has been delayed, the sources noted.