China market: Hisense to launch new phones under Vidaa brand
Daniel Shen, Taipei; Steve Shen, DIGITIMES [Thursday 3 July 2014]

China-based vendor Hisense will launch a secondary handset brand, Vidaa, with the first model to be released in November 2014, targeting the younger generation, according to industry sources.

Meanwhile, Hisense will cooperate with China Telecom to launch its first Windows Phone 8.1-based smartphone in July. The WP8.1 smartphone will be Qualcomm Reference Design (QRD) based and support CDMA/GSM dual-SIM.

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