Microsoft reportedly plans to develop larger Surface Pro tablet
Aaron Lee, Taipei; Steve Shen, DIGITIMES [Tuesday 4 November 2014]

Microsoft reportedly plans to roll out new Surface tablets with display sizes larger than current models, according to industry sources, citing an improvement in sales of its Surface Pro 3.

Sales of the Surface-family products have been flat since their launch due to high pricing as well as an insufficient availability of related applications, triggering waves of speculations that the software giant will cease the production of its Surface tablets.

For example, Windows-based tablets accounted for only a 3% share of global tablet market in the second quarter of 2014, said the sources, citing data from market research firms.

However, the launch of the 12-inch Surface Pro 3 appears to have made a turnaround for Microsoft’s tablet business. The company reported recently that revenues of its Surface business unit reached US$908 million in the third quarter of 2014, increasing 127% from the US$400 million of a year earlier.

Based on that, Microsoft intends to develop 13- or 14-inch Surface Pro, targeting the business segment, said the sources, but adding that the plan is still at its early stage, and it still remains uncertain if Microsoft will proceed with the plan.

Microsoft has no comments on the speculation.


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